Avon Products, Inc. is one of America’s oldest direct selling enterprises. I decided to rebrand their logo and product aesthetics because despite having a well-known brand, Avon’s problem is one of explicit relevance. The subtext of their branding and values may be, “inclusive beauty” however their mission and overall branding doesn’t reflect this idea. To better integrate the company into this generation I have decided to change the trajectory of the brand Everyone is welcome! It’s a haven! It’s a revival of inclusive beauty within the brand.